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Written by
PPC Specialist
Nick Kremer is the President and founder of Driven Leads, a professional marketing firm in the Real Estate industry. He has worked in the Internet Marketing industry for the last 15 years while running several companies.
Driven Leads has worked with over 700 clients across North America and continues to be a leader in Real Estate lead generation.
Table of Contents
Pros
Cons
Pricing
AgentFire offers three packages
$500 Setup & $149/month
$1,500 Setup & $149/month
$3,500 Setup & $149/month
AgentFire stands out in the industry with its exceptional website designs, which are not only visually stunning but also strategically crafted. What’s surprising is that these custom designs come at a price point significantly lower than their competitors, often costing at least half as much. This value proposition is a result of AgentFire’s strategic decision to rebrand and position itself as the go-to ‘Post-NAR settlement’ real estate website solution. And it’s clear this move has paid off.
In a market where the value of real estate professionals is under intense scrutiny, AgentFire’s designs do more than just look good. They’re purpose-built to help agents and teams establish themselves as the undisputed hyperlocal authorities in their markets. Each website is loaded with social proof elements designed to instill confidence in potential clients.
AgentFire’s commitment to high-quality design is evident in their extensive portfolio and impressive case studies. A notable example is Jeff Bray, a brand-new agent who entered the highly competitive Sarasota market. By simply funneling Zillow leads to his AgentFire website, Jeff has achieved phenomenal year-over-year growth—an impressive feat considering the straightforwardness of his strategy.
AgentFire’s design process is fine-tuned after over a decade in the industry, utilizing the latest AI technology to simplify what is typically a complex custom design process. They manage to extract a wealth of valuable input from their clients with minimal effort required on the client’s part, ensuring a smooth and efficient experience.
What really sets AgentFire apart is their focus on conversion optimization. They aren’t just following the ‘best practices’—they’re redefining them. Their Blueprint: 21 Point Visual Checklist for Ultra-High Performing Real Estate Websites is the gold standard by which all their websites are built (and other design-focused competitors should pay attention!). This checklist is based on extensive data and represents a rational yet detailed approach to how modern websites should be built
In summary, AgentFire’s designs are not only the best on this list—they set the bar for the entire industry.
AgentFire’s platform is robustly equipped with features designed around two main objectives: establishing “Hyperlocal Authority” and driving effective “Engage & Convert” strategies.
This diverse range of features and integrations makes AgentFire a flexible, powerful choice for real estate professionals looking to enhance their online presence and grow their business.
AgentFire’s approach to driving results is straightforward and effective. Their formula for success involves signing up, completing a streamlined onboarding process, and receiving a high-performance website designed to make agents look like industry superstars. This website can be leveraged in every client interaction to build trust and win business.
The results are well-documented, with numerous online reviews and case studies highlighting significant increases in leads and business. In various Facebook groups, AgentFire is frequently mentioned as the preferred choice among agents, further validating their impact and reputation in the market.
Moreover, AgentFire holds the top spot on all major review websites, including Google, Facebook, G2, and Trustpilot—a testament to their consistent delivery of results and customer satisfaction over the years.
AgentFire delivers exactly what they promise, and at a price point nearly half that of their closest competitor. Given the high quality of their designs and the effectiveness of their features, it’s surprising that they haven’t raised their prices yet. Frankly, with the value they offer, it’s hard to understand why their pricing remains so competitive.
In conclusion, AgentFire offers an unbeatable combination of design excellence, feature-rich functionality, proven results, and exceptional value for money. For any real estate professional looking to enhance their online presence and convert more leads, AgentFire should be at the top of their list.
Pros
Cons
Pricing
Pricing isn’t mentioned on their website.
You will need to contact Lofty to get their pricing.
Lofty, formerly known as Chime, offers websites that are clean and modern but largely template-based, which limits customization options. While these templates are aesthetically pleasing and functional, they don’t offer the same level of customization as some other competitors. This could be a drawback for agents or teams looking for a highly personalized website that reflects their unique brand.
That said, it’s clear that Lofty is more focused on providing a comprehensive marketing solution rather than just website design. Their primary strength lies in integrating a powerful suite of marketing tools directly into the website, making it a strong option for those who want to enhance their online presence quickly without needing heavy customization.
Lofty is truly an all-in-one platform, and this is where it really shines. The platform offers a broad range of features designed to streamline the real estate sales process and boost marketing efforts:
Results reported by Lofty users are mixed. While many real estate professionals have seen improvements in lead generation and client engagement thanks to the platform’s integrated marketing tools and automation features, others have had less consistent experiences. Some users have raised concerns about the platform’s overall performance and customer service.
However, Lofty does make an effort to support its users, offering extensive training with over 40 live sessions per week to help agents fully utilize the platform’s capabilities. This level of support can be a significant advantage for those who want to maximize their return on investment.
Lofty’s pricing is on the higher side, but it’s important to consider what you’re getting. The Core package starts at $449 per month, with Premier and Enterprise options at higher price points for larger teams and brokerages. While the cost might be a bit steep for some, Lofty justifies this with its all-in-one approach—offering a website, IDX, CRM, and various marketing services under one roof. For real estate professionals looking for a comprehensive solution to manage and grow their business, the investment could be well worth it.
It’s also worth noting that Lofty is a Chinese-owned company, which has led to concerns among some users, particularly regarding data privacy and security. This is something to keep in mind when considering Lofty as your platform, especially if data privacy is a significant concern for you or your clients.
Pros
Cons
Pricing
Sierra Interactive offers two packages:
Starting at $499.95/month
Starting at $699.95
Sierra Interactive offers a solid, SEO-focused approach to website design that is functional but not overly customizable. Their websites are known for fast loading times and strong search engine optimization (SEO) features, which can help real estate agents rank higher in search results and attract organic traffic. However, the design options are relatively limited compared to some other platforms. The lack of extensive customization may be a drawback for agents or teams looking for a more personalized website experience that reflects their unique brand. For those primarily interested in leveraging SEO to drive organic traffic, Sierra Interactive’s design approach is effective, but it may not satisfy those looking for a more visually distinctive or highly customizable site.
Sierra Interactive excels in features and integrations, making it one of the more robust platforms for real estate professionals:
Sierra Interactive users report a mix of results. While many have seen improvements in lead generation and client engagement due to the platform’s comprehensive toolset and automation features, some users have noted challenges with user experience and customer support. The platform’s emphasis on SEO can lead to strong organic growth for those focused on content marketing. However, it lacks some advanced analytics and reporting features, which might limit the ability to fully measure the success of campaigns or website performance. Despite these mixed reviews, Sierra Interactive’s focus on training and support, with no setup fees and flexible configuration options, helps users maximize their investment in the platform.
Sierra Interactive is priced competitively, with their Core Package starting at $499.95 per month for up to 5 users. This package includes a range of features such as SMS and MMS texting, dialer minutes, and ringless voicemails, providing a comprehensive suite for real estate teams and brokerages. They also offer a Growth Package at $699.95 per month, which includes higher limits on texting, voicemail, and storage, as well as enhanced support and quarterly check-ins with a customer success manager. While the pricing is on the higher side compared to some competitors, Sierra Interactive justifies its cost with a strong all-in-one platform that integrates website, IDX, CRM, and marketing tools. For teams and brokerages looking for a flexible and scalable solution, the pricing could be well worth the investment.
Pros
Cons
Pricing
Pricing isn’t mentioned on their website.
You will need to contact Ylopo to get their pricing.
Ylopo offers a dual website approach, providing both an IDX home search site and a branded website. Their websites are built on Squarespace, known for its clean and modern design. This setup ensures that potential clients have a fast, user-friendly experience, crucial for keeping visitors engaged. However, while the designs are sleek and easy to navigate, they lack customization options. Ylopo’s sites focus more on functionality and user experience rather than unique branding or extensive personalization, which might be limiting for agents who want their websites to stand out with a distinct look. This trade-off is ideal for those who prioritize a seamless browsing experience over a highly customized design.
Ylopo excels in its feature set and integrations, especially in marketing and lead generation:
Ylopo has built a strong reputation for delivering results, particularly in lead generation and engagement through its advanced marketing tools. Many users report significant improvements in their ability to attract and convert leads thanks to Ylopo’s automated marketing features and detailed tracking capabilities. The platform’s focus on Facebook and dynamic remarketing helps agents maintain a strong online presence and continually engage with potential clients.
Ylopo’s use of big data and strategic targeting ensures that ads are not only seen but are effective in driving leads back to the agent’s site. Additionally, their transparency in campaign performance and cost per lead acquisition allows agents to fine-tune their strategies, further enhancing ROI.
While Ylopo offers a powerful suite of marketing tools and lead generation features, the pricing can be on the higher side, particularly when considering the additional costs for lead nurturing tools and ad spend. The basic platform costs $295 per month, with an initial setup fee of $1,000. Additional costs for services like Facebook remarketing campaigns and AI chatbot Raiya can add up, making Ylopo a significant investment.
For agents and teams who prioritize lead generation and marketing and have the budget to invest in a comprehensive solution, Ylopo offers substantial value. However, for those looking for a more budget-friendly option or who need extensive customization, the costs may outweigh the benefits.
Pros
Cons
Pricing
Pricing isn’t mentioned on their website.
You will need to contact Union Street Media to get their pricing.
Union Street Media has stepped up its game in the website design department over the past few years. They offer both custom and turnkey design options, giving real estate professionals a range of choices depending on their needs and budget. What’s impressive is how much their custom designs have evolved—they’ve really honed in on the importance of showcasing what makes each agent or team unique.
Their design philosophy now seems laser-focused on capturing the essence of the agents they represent, helping them stand out in a crowded market. They understand that a website isn’t just about looking pretty; it’s about telling a story and building trust. The custom options provide a lot of flexibility to create a site that feels uniquely yours, while the turnkey options are great for those who need something up and running quickly without sacrificing quality.
Overall, Union Street Media has done a great job understanding that effective real estate websites are about more than just listings—they’re about conveying value and establishing authority. Whether you’re looking for a fully custom site that reflects your unique brand or a more streamlined, ready-to-go option, they’ve got you covered.
Union Street Media offers a functional set of features and integrations that are designed to support real estate professionals, but they are somewhat limited compared to other platforms:
Union Street Media focuses on providing foundational features like lead capture forms and standard engagement tools, which are effective but lack the sophistication of more advanced conversion features, such as dynamic CTAs or AI-driven lead engagement. This can limit the ability to maximize lead generation and conversion directly through the website.
From an integration perspective, Union Street Media provides basic integrations with popular CRMs and marketing tools, which helps enhance lead management and communication. However, their platform does not support as wide a range of third-party integrations as some of their competitors, which may be a drawback for users looking for more flexibility and comprehensive integration options.
Union Street Media clients report strong results in terms of improving their online presence and generating leads. Many customers appreciate the SEO-friendly nature of their websites, which helps attract more organic traffic. Positive feedback often highlights the effectiveness of their designs in enhancing user experience and the support provided by Union Street Media in maintaining and optimizing their websites.
While the platform is generally well-received, some users feel that the lack of advanced features and integrations limits their ability to fully capitalize on their digital marketing efforts. Nevertheless, for agents focused on straightforward, effective web design with solid support, Union Street Media delivers reliable outcomes.
Union Street Media offers a reasonable value proposition, particularly for agents and teams looking for a range of design options from custom to turnkey solutions. While the pricing is competitive, starting costs can rise quickly as more customization and services are added. The platform may not offer as much bang for the buck in terms of advanced features or extensive integration capabilities, especially when compared to more feature-rich competitors.
However, for those who prioritize having a well-designed, SEO-optimized website with good customer support, Union Street Media is a solid choice. Agents and teams who need a reliable website solution that is easy to manage and maintain will find good value here, despite the limitations in feature depth and integration flexibility.
Pros
Cons
Pricing
Real Geeks offers four packages:
$299/month
$599/month
$999/month
$1,599/month
Real Geeks offers a functional but somewhat basic approach to website design. Their websites are largely template-based, which allows for quick deployment but offers limited customization options. This can be a drawback for real estate professionals looking for a more personalized or unique design to distinguish themselves from competitors. The templates are designed to be straightforward and focused on usability, which helps facilitate lead generation but may lack the visual appeal and flexibility that some agents or teams desire.
Overall, the design is geared towards functionality rather than aesthetics, prioritizing speed and lead capture over a highly branded look. While this approach is practical for some, it can feel limiting for agents who want a more distinctive online presence.
Real Geeks provides a robust set of features designed to enhance lead generation and management for real estate professionals:
Real Geeks has a strong reputation for delivering positive customer results, particularly in lead generation and conversion. Many users report a noticeable increase in leads and client engagement due to the platform’s focus on effective lead capture and management tools. The platform’s integration with PPC campaigns and its educational resources, such as webinars and community forums, provide additional support for agents looking to maximize their return on investment.
However, some users have noted that while the quantity of leads is high, the quality can vary, requiring additional effort and nurturing to convert leads into clients. Success with Real Geeks largely depends on the agent’s ability to fully utilize the platform’s tools and integrate them effectively into their marketing strategies.
Real Geeks is competitively priced, starting at $299 per month for up to two users, with a low startup fee of $250. While this base price is accessible for many agents and small teams, additional costs for PPC management and other advanced features can increase the total investment. Despite the potential for higher costs, the platform offers significant value for money by providing a comprehensive suite of tools that cater to lead generation and management needs. For agents looking for an affordable, all-in-one solution, Real Geeks offers a compelling option. However, those requiring more advanced customization or integration options might find the platform somewhat limiting.
Pros
Cons
Pricing
Pricing isn’t mentioned on their website.
You will need to contact Luxury Presence to get their pricing.
Luxury Presence is renowned for its sleek, minimalist website designs that cater primarily to luxury real estate professionals. Their sites are known for a clean, upscale aesthetic that resonates well with high-end clients. Luxury Presence has traditionally focused on providing custom-designed websites tailored to the specific branding needs of luxury agents and teams. However, they have recently started offering more affordable design options aimed at a broader market. These lower-cost designs, while budget-friendly, appear to be quite basic and templated. Compared to other template solutions like those from AgentFire or Union Street Media, these new offerings from Luxury Presence may not offer the same level of flexibility or visual appeal.
For agents in the luxury space, the custom options still stand out, delivering a high-end, professional look that aligns with their branding needs. However, for those seeking more cost-effective solutions, the templated designs may feel somewhat limiting and arguably inferior to other template-based competitors.
Luxury Presence provides a robust suite of features designed to support luxury real estate professionals in their digital marketing efforts.
Luxury Presence has a strong reputation for delivering impressive results for its clients, particularly in terms of enhancing brand visibility and generating leads. Clients often praise the company for its professional service and the quality of its websites, which are tailored to appeal to high-net-worth individuals and luxury buyers. However, the results heavily depend on the agent’s market presence and how well they leverage the platform’s tools.
Luxury Presence is on the higher end of the pricing spectrum, with costs that can start at around $500 per month for an agent website and go up significantly for more customized services. The higher price point reflects the luxury branding and specialized features they offer, which are geared towards well-established agents with larger marketing budgets. For agents who are not in the luxury space or those looking for more budget-friendly options, the value proposition might not be as strong. The additional costs for features like SEO plans, content creation, and advanced marketing tools can add up quickly, making it a significant investment.
Pros
Cons
Pricing
Boomtown offers 3 packages:
$1000/month with a $750 setup fee, designed for individual agents.
$1300/month with a $1700 setup fee, for small teams.
$1500/month with a $1500 setup fee, for larger teams and brokerages.
Additionally, there is a minimum monthly PPC spend required for the Launch plan, starting at $250/month.
BoomTown offers a practical, no-nonsense approach to website design, emphasizing functionality and lead conversion over aesthetic customization. Their websites are built using standardized templates that are designed to maximize usability and lead capture. While these templates provide a clean, straightforward user experience, they lack the flexibility for extensive customization that some agents or teams may prefer. The focus is on getting a professional, high-converting website up and running quickly, which can be a great fit for agents who prioritize efficiency and lead management over a unique visual presentation. For those looking for a more personalized or branded website experience, however, BoomTown’s design options might feel somewhat limiting.
BoomTown provides a comprehensive suite of features tailored to real estate professionals, particularly those focused on lead generation and management:
BoomTown is highly regarded for its ability to deliver strong results, particularly in terms of generating and managing leads. Many users report substantial improvements in lead volume and engagement, thanks to the platform’s comprehensive suite of lead management tools and effective PPC integration. The platform’s focus on automating lead follow-up and nurturing through its CRM and Success Assurance program helps agents convert leads into clients more efficiently. However, the quality of leads can vary, and agents need to actively engage with the platform’s tools and processes to achieve the best results.
BoomTown is positioned as a premium product in the real estate technology space, with a pricing structure that reflects its robust feature set and lead generation capabilities. Plans start at $1,000 per month for individual agents and increase for larger teams and brokerages. This cost does not include additional PPC ad spend, which is a key component of BoomTown’s lead generation strategy. For larger teams or brokerages with the resources to invest in both the platform and substantial PPC budgets, BoomTown offers strong value. However, for smaller teams or those on tighter budgets, the costs can add up quickly, making the platform less accessible.
Pros
Cons
Pricing
REW offers 3 packages.
All of which include a Setup Fee, however, the setup fee is not listed on their website.
$500/month
$1,000/month
$1,500+/month
Real Estate Webmasters (REW) excels in offering high-end, custom website designs tailored specifically to the needs of real estate professionals. Their websites are known for their modern, minimalist aesthetics, with a focus on clean lines, high-quality imagery, and user-friendly navigation. These design elements create a sophisticated and engaging online experience that appeals to luxury and high-end markets.
What sets REW apart is their ability to deliver a fully customizable design experience. Clients can start with a base template and then opt for additional customizations to align the website with their unique branding and market positioning. This flexibility allows real estate teams to create a truly distinctive digital presence. However, the customization process can be more time-consuming, reflecting the attention to detail and bespoke nature of their services. For agents and brokerages looking to differentiate themselves with a standout website, REW provides a compelling option.
Real Estate Webmasters provides a strong set of features designed to enhance content marketing and search engine visibility:
Clients of Real Estate Webmasters generally report positive outcomes, particularly in enhancing their online presence and driving organic traffic. The platform’s strong emphasis on SEO helps real estate professionals attract potential clients without relying solely on paid advertising. However, results can vary depending on how well the agent or team leverages the platform’s content and SEO capabilities. Agents who invest time in creating high-quality content and engaging in consistent SEO practices tend to see the best results. For those looking for a more aggressive lead conversion strategy, other platforms might offer more direct tools for capturing and nurturing leads.
Real Estate Webmasters is positioned at the premium end of the market, with costs that can be significantly higher than some other website providers. The high price point reflects the extensive customization options and the strong focus on SEO and content marketing. This makes the platform a good fit for larger teams or brokerages with substantial marketing budgets that prioritize a highly customized and SEO-optimized website. However, smaller teams or individual agents may find the costs prohibitive, especially considering that clients do not own their websites outright but rather lease them from REW. This arrangement can make it more challenging and costly to switch providers or make significant changes down the line.
Pros
Cons
Pricing
Pricing isn’t mentioned on their website.
You will need to contact Agent Image to get their pricing.
Agent Image is well-regarded for its high-quality website designs, especially for luxury real estate markets. Their offerings range from basic template-based sites to fully custom designs, providing flexibility depending on the client’s needs and budget. The company’s Imagine Studio service is particularly noteworthy, delivering bespoke website designs that highlight a client’s unique brand and prestige. These custom designs are visually stunning and include dynamic animations and sleek navigation, tailored specifically to showcase high-end properties and appeal to luxury buyers.
However, while Agent Image excels in custom, high-end design, they also offer lower-cost options like their AgentPro and Semi-Custom plans. These plans provide less customization and are more template-driven, which might not meet the expectations of clients looking for a unique design experience. Despite this, their overall design quality remains high, making them a strong choice for agents looking to project a polished, professional image.
When it comes to features and integrations, Agent Image focuses primarily on website design rather than a full suite of real estate tools. The platform lacks an integrated CRM, meaning users must manage customer relationships using separate systems. This can be a limitation for agents looking for an all-in-one solution that includes both a website and built-in CRM capabilities.
Additionally, while Agent Image websites support IDX integration through partnerships with providers like IDX Broker and iHomeFinder, the integration options are not as extensive or seamless as those offered by some other platforms. This could require additional setup and maintenance effort, particularly for agents who want a more streamlined experience. Agent Image also offers services like PPC campaign management and content creation, but these come at an additional cost and may not be as comprehensive as some might prefer.
Customer feedback on Agent Image is generally positive, particularly in terms of the visual appeal and branding of the websites they produce. Many users report an improvement in their online presence and engagement, primarily due to the polished design and professional appearance of their websites. However, because Agent Image does not focus heavily on lead generation tools or CRM functionality, some clients may not see the same level of direct lead conversion as with platforms more centered on these features. This makes Agent Image best suited for real estate professionals who prioritize brand image and a strong online presence over direct lead generation functionalities.
Agent Image sits on the pricier side of the spectrum when it comes to real estate website providers, with setup fees ranging from $1,499 for basic templates to over $10,000 for fully custom sites. While the cost reflects the quality of their custom designs and the prestige associated with their services, it may not represent the best value for money for all real estate professionals, particularly those who are newer to the industry or working with a limited budget. The ongoing monthly fees for hosting and IDX integration also add to the total cost of ownership, making Agent Image more suitable for agents or teams who are willing to invest heavily in their digital branding.
AgentFire
Lofty
Sierra Interactive
Ylopo
Union Street Media
Real Geeks
Luxury Presence
BoomTownROI
Real Estate Webmasters
Agent Image